Active ABC

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Beginning Baby is a line of novelty board books and gifts from the Chronicle Children's group. Based on over 30 years of distinctive, innovative, bestselling, and award-winning children's publishing, Beginning Baby is the ultimate series for new parents and their children. We've taken our experience as creative professionals, moms, dads, aunts, uncles, siblings, and friends to create a line of books and gifts that we would want to share with the little ones in our lives. Every Beginning Baby book, toy, or game features simple icons to denote which developmental milestones it supports, along with the intended age range. With its distinctive yet accessible art, lovable characters, and educational concepts, Beginning Baby is designed to make growing and learning as easy as playing and dreaming – and will become the must-have gift or self-purchase for every baby's first library. Because a strong beginning sets the groundwork for a bright start!

In Active ABC, baby can trace the upper and lower case die-cut letters of the alphabet as they learn the verbs that begin with each letter. The Beginning Baby animal friends provide helpful visual cues to the meaning of each word while also giving caregivers plenty of opportunities to talk about socialising with other children.